FREE Report: Licensing in the Metaverse
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Business

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Viacom, National Geographic, ITV, Cartoon Network, TIA, Sears, and more…


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Experiential Licensing

Experiential Activations

Keep track of the latest experiential marketing moves.

Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…


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Retail Sales

44 Entertainment/Character Brands Make the $100 Million List

Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S./Canada—accounting for $41 billion in sales worldwide in 2015…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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ESPORTS

New Players Enter the eSports Area

Turner’s Cartoon Network EMEA is the latest company to enter the $463 million eSports arena. Partnering with Machinima, live tournament will be based on its upcoming mobile game app Adventure Time Card Wars Kingdom. The company joins…


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EXPERIENTIAL LICENSING

VR, Cafes, Inflatables and More Branding Efforts

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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TOYS & GAMES

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…


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EXPERIENTIAL LICENSING

WestJet Plane Takes “Frozen” to New Heights

Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…


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Entertainment/Character

Internet Changes Dynamics of Kids’ TV

For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…


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