Follow the latest hires, promotions, and departures.
Featuring: Viacom, National Geographic, ITV, Cartoon Network, TIA, Sears, and more…
Experiential Licensing
Experiential Activations
October 28, 2016
Keep track of the latest experiential marketing moves.
Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…
Retail Sales
44 Entertainment/Character Brands Make the $100 Million List
October 21, 2016
Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S./Canada—accounting for $41 billion in sales worldwide in 2015…
EXPERIENTIAL LICENSING
Content & Experiential Roundup
September 23, 2016
Keep track of the latest experiential and content deals.
Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…
ESPORTS
New Players Enter the eSports Area
July 8, 2016
Turner’s Cartoon Network EMEA is the latest company to enter the $463 million eSports arena. Partnering with Machinima, live tournament will be based on its upcoming mobile game app Adventure Time Card Wars Kingdom. The company joins…
EXPERIENTIAL LICENSING
VR, Cafes, Inflatables and More Branding Efforts
June 10, 2016
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…
TOYS & GAMES
Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines
October 23, 2015
Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…
EXPERIENTIAL LICENSING
WestJet Plane Takes “Frozen” to New Heights
October 23, 2015
Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…
Entertainment/Character
Internet Changes Dynamics of Kids’ TV
October 16, 2015
For content owners, the age of Internet TV means more outlets for their programs on subscription services including Netflix, Amazon and Hulu, creating increased exposure and possibly a longer lifecycle in TV and licensing for properties that have their primary exposure on traditional broadcast or cable networks…