Shreddy Lyfe and VP Racing Fuels Launch Exclusive Apparel Collection VP Racing Fuels, a leader in high-performance fuels and additives, has teamed up with Shreddy Lyfe, a prominent action sports lifestyle brand, to unveil the VP Racing X Shreddy "Mix It!" apparel collection. The collaboration merges VP Racing's motorsport heritage with Shreddy Lyfe’s edgy style, creating … [Read more...] about Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Celebrity Licensing
Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
By Allison Watkinson TLL Reporter In a deal brokered by IMG, Dolly Parton and Scent Beauty are launching the inaugural makeup collection for their collaborative Dolly Beauty cosmetics line. An extension of Dolly Parton's previous partnership with Scent Beauty for licensed fragrances, the Dolly Beauty cosmetics line is kicking off with a new collection called Heaven’s Kiss … [Read more...] about Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration
By Allison Watkinson TLL Reporter Wildwonder has partnered with drag queen celebrity Nymphia Wind to launch a new sparkling beverage flavor called Banana Queen. Wildwonder is a health-focused beverage brand that creates sparkling drinks that incorporate a mixture of live probiotics and prebiotic dietary fiber to promote a healthy gut microbiome. This new flavor collaboration … [Read more...] about Drag Queen Nymphia Wind Goes Bananas with Wildwonder Beverage Collaboration
E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
By Allison Watkinson TLL Reporter E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia 'Tas' Pagonis to create accessible beauty products for the blind and low-vision community. The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand's Big Mood Waterproof Mascara, Glossy Lip Stain in Power … [Read more...] about E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
Minted Partners with Brynn Whitfield on Home Décor Collection
By Allison Watkinson TLL Reporter Minted has partnered with Real Housewives of NY star Brynn Whitfield on a home collection sourced from Minted’s global community of independent artists. The licensed collection includes pieces from artists and brands such as Keren Toledano, Swift and Stone, Kristen Yezza, Kamala Nahas, KuuPottery, Deborah Velasquez and Shina Choi. The Brynn … [Read more...] about Minted Partners with Brynn Whitfield on Home Décor Collection
Dolly Parton and Dollar General Announce Exclusive Housewares Collection
By Allison Watkinson TLL Reporter Country singer Dolly Parton has teamed up with Dollar General for an exclusive collection of licensed kitchen and houseware products. The Dolly Parton x Dollar General collection includes over 50 kitchen and houseware products that are inspired by the singer's time growing up near the Great Smoky Mountains in Tennessee. The multi-category … [Read more...] about Dolly Parton and Dollar General Announce Exclusive Housewares Collection
21 Seeds Brings Out Tequila Inspired By The O.C.
By Gary Symons Editor in Chief 21SEEDS, the award-winning, female-founded infused tequila brand, is teaming up with Rachel Bilson and Fake Empire for a return to The O.C. The new campaign is being launched under license from Warner Bros. Discovery Global Consumer Products, and features Bilson reprising her role as the 2000s TV icon Summer Roberts, crafting easy-to-make … [Read more...] about 21 Seeds Brings Out Tequila Inspired By The O.C.
¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
By Gary Symons' TLL Editor in Chief Latin film and television star Sofia Vergara has launched a new coffee business called ¡DÍOS MIO! The phrase, translating to 'My God!', is how Latinos typically express their appreciation for a really good cup of coffee, Vergara says. Vergara, who is also an entrepreneur involved in a number of ventures, announced her new venture this … [Read more...] about ¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
NSB and Yuzu Dating App Announce New Licensing Relationship
By TLL Staff Match Group’s Yuzu social app has signed a licensing partnership with the Asian-American music and online entertainment group, North Star Boys (NSB). Available on the iOS store, Yuzu is a social media and dating app that provides a platform for the Asian diaspora community to connect through shared values and interests. The Yuzu and NSB partnership will … [Read more...] about NSB and Yuzu Dating App Announce New Licensing Relationship