By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Champion
Authentic and Orbico Partner to Expand Champion Across EMEA
By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Authentic Acquires Champion in Estimated $1.2 Billion Deal
By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal
HanesBrands Signs Agreement to Sell Champion Business to ABG
By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell Champion Business to ABG
Sesame Street Joins Blank Slate Art Platform
Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these … [Read more...] about Sesame Street Joins Blank Slate Art Platform