The Licensing Letter

Children show licensing

Radio Flyer and Peanuts Introduce Snoopy’s Wagon

By Allison Watkinson TLL Reporter Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy's Wagon. Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy's doghouse. The UV-protected canopy includes a zip-down side panel for easy pet … [Read more...] about Radio Flyer and Peanuts Introduce Snoopy’s Wagon

Reebok Launches Playful Sesame Street Fashion

By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion

Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

LEGO and BBC Studios Announce Bluey Toy Partnership

By Allison Watkinson TLL Reporter The LEGO Group and BBC Studios have launched a global partnership to bring the Bluey animated series to LEGO toy sets. “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said LEGO Group head, Michaela Edgerley Stovicek. "It’s been a long time coming and we believe that this … [Read more...] about LEGO and BBC Studios Announce Bluey Toy Partnership

Mister Rogers and Tubby Todd Debut Skincare Collection

By Allison Watkinson TLL Reporter Fred Rogers Productions and Tubby Todd have renewed their partnership to launch a licensed skincare collection inspired by Mister Rogers’ Neighborhood. Developed for Valentine's Day, the exclusive collection features a range of gentle, family-friendly skincare products including hair + body wash, everday lotion and bath bombs. Offered … [Read more...] about Mister Rogers and Tubby Todd Debut Skincare Collection

Sesame Workshop Announces New Sesame Street-Themed Live Show

By Allison Watkinson TLL Reporter Sesame Workshop and Round Room Live have announced a new North American tour production called Sesame Street Live! Say Hello. Sesame Street Live! Say Hello will feature officially licensed characters from the Sesame Street TV franchise in a new interactive production.“For over 50 years, Sesame Workshop has worked at the intersection of … [Read more...] about Sesame Workshop Announces New Sesame Street-Themed Live Show

Licenses Available for Two New Cartoon Saloon Series

Award winning Cartoon Saloon is making licensing opportunities available for the preschool series Silly Sundays and the film Puffin Rock - The Movie (pictured above). As well, Cartoon Saloon says it will also be working on new licenses for its 'Irish Folklore Trilogy', including WolfWalkers, The Secret of Kells and Song of the Sea. The five-time Academy Award, Golden Globe, … [Read more...] about Licenses Available for Two New Cartoon Saloon Series

Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content

As award-winning global independent animation studio ZAG continues to build its executive leadership team, the Company has appointed former Zinkia executive Maria Doolan, who drove the global growth for the hit Pocoyo brand, to the newly created position of VP, TV Content. She reports to Jeremy Zag, Founder & CEO, and Julian Zag, EVP, Global Operations and Head of Global … [Read more...] about Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content

Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark

New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha  Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark