The Licensing Letter

Children's book licensing

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead

The best selling children's series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks superheroes to life, encouraging children to feel and discuss their emotions.  Fathead’s Ninja Life Hacks line will be available on fathead.com and … [Read more...] about Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead

David Sprei Hired To Head Penguin Ventures

Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures

All The New Children’s Books Licensed By Random House This Fall

As one of the world's largest publisher's Random House is a major player in the licensing industry, whether licensing stories to others, or licensing books based on other companies' intellectual property. This week, Random House unveiled all of the books or series that are being published as the result of a licensing agreement, and we've included the entire list below. The … [Read more...] about All The New Children’s Books Licensed By Random House This Fall