By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
Children's entertainment
Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ has partnered with the Walt Disney Company to release collectible meal bags featuring art inspired by Lilo & Stitch. Launched on May 14, the collaboration offers one of three licensed Stitch lunch bags with each purchase of Ono's Keiki or Ohana meal options. The restaurant's Keiki kids meals include a choice of … [Read more...] about Ono Hawaiian BBQ Brings Lilo & Stitch Collectibles to Lunch Menu
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Aurora World and Hasbro Partner for Peppa Pig Plush
By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush
Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär
Jazwares Signs Licensing Agreement with Yo Gabba Gabba!
By Allison Watkinson TLL Reporter Jazwares has signed a multi-year licensing agreement with Gabbacadabra to release toys, costumes and accessories for Yo Gabba Gabba!. Per the terms of the licensing agreement, Jazwares will hold the rights to develop and produce a wide range of products inspired by the Yo Gabba Gabba Land! franchise. “Yo Gabba Gabba! lives an iconic … [Read more...] about Jazwares Signs Licensing Agreement with Yo Gabba Gabba!
Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development
By Allison Watkinson TLL Reporter Pipeline Studios has appointed Rebecca Lugo as its new director of sales and business development. Previously serving as head of global sales at Jetpack Distribution, Rebecca Lugo is an experienced executive in the entertainment, licensing and sales industries. Before joining Jetpack, Lugo worked as sales manager of international … [Read more...] about Who’s News: Pipeline Studios Appoints New Director of Sales & Business Development
USPS and Moonbug Launch Mr. ZIP PreschoolSeries
By Allison Watkinson TLL Reporter The United States Postal Service (USPS) has partnered with Moonbug to launch an animated preschool series based on its Mr. ZIP character IP. Premiering on YouTube Kids in February 2025, the upcoming Mail with Mr. ZIP series will follow the eponymous character and his friends from the USPS as they embark on two-minute adventures each … [Read more...] about USPS and Moonbug Launch Mr. ZIP PreschoolSeries
Disney and BBC Studios Announce Animated Bluey Film
By Allison Watkinson TLL Reporter BBC Studios has partnered with The Walt Disney Company to develop an animated feature film for the Bluey entertainment franchise. “We are incredibly excited to take Bluey to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world," said BBC Studios CEO, Tom Fussell. "It has been such a … [Read more...] about Disney and BBC Studios Announce Animated Bluey Film
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership