The Licensing Letter

Chuck E. Cheese

Licensing Roundup: Wicked Cake, Chuck E. Cheese Toys, and Dragon’s Milk

New Holland Brewing Expands Dragon’s Milk Line with D&D-Themed Beverages In a strategic move to celebrate the 50th anniversary of Dungeons & Dragons (D&D), New Holland Brewing Co. is expanding its Dragon’s Milk product line through a new collaboration with Hasbro’s Wizards of the Coast. This partnership will introduce two exclusive offerings: D20 Brew Bourbon … [Read more...] about Licensing Roundup: Wicked Cake, Chuck E. Cheese Toys, and Dragon’s Milk

Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese

By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese