By Allison Watkinson TLL Reporter The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes to launch its first officially licensed fragrance, called L'eau de Parfum. The licensed Cirque de Soleil fragrance was crafted by Flower Shop Perfumes in partnership with DSM-Firmenich and professional perfumer, Alexis Grugeon. Grugeon has previously contributed to … [Read more...] about Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
Cirque du Soleil
Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox
TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Media Magnates
Contact the Editor at karina@plainlanguagemedia.com. Cirque du Soleil Entertainment Group vaults itself into the entertainment business after having acquired VStar Entertainment Group this July. The combined entity currently has 29 shows in production, including branded offerings for Nickelodeon's Bubble Guppies and Paw Patrol. In 2019, Cirque will launch the first of six … [Read more...] about Media Magnates
NFL Makes a Play for Times Square
Karina Masolova, karina@plainlanguagemedia.com The NFL Experience is now open in Times Square, New York City. The permanent exhibit joins a host of new branded offerings that are helping make Times Square relevant again—including National Geographic Encounter: Ocean Odyssey and SpongeBob SquarePants: The Musical. The $30 million venture is one of the first of its kind, powered … [Read more...] about NFL Makes a Play for Times Square