By Allison Watkinson TLL Reporter Coca-Cola and Oreo have launched a co-branded licensing partnership that features limited-edition products, digital experiences and in-person promotions. The collaborative licensing partnership includes exclusive food & beverage products, a musical Bestie Mode digital experience with Spotify and a themed mechandise collection with … [Read more...] about Coca-Cola and Oreo Launch Bestie Mode Collaboration
Coca-Cola
Who’s News
HTI promoted Alison Downie Global Licensing & Brand Director. Rocket Licensing appointed Megan Wain as the new Licensing Coordinator. Penguin Ventures appointed Thomas Merrington to the newly created role of Peter Rabbit Brand Manager & Head Product Development for the Penguin Ventures portfolio. Meanwhile, Penguin Random House Children's U.K. promoted Richard Haines … [Read more...] about Who’s News
Branded Bottles
Following in the footsteps of so many rock bands, Metallica has partnered with Budwieser to launch a limited edition line of branded beers in Canada. A run of over 91,000 black cans featuring the band's logo will be sold in cases of 15 and 24. Freebies were handed out to fans during Metallica's two shows in Qubec City on September 14–16. The retail edition has an additional … [Read more...] about Branded Bottles