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Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner… . . . read more

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more

License Factory Scores Sweet Deal With Crayola

The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License… . . . read more

Famed Fashion Designer Partners with Crayola

For fashion designers, it’s all about the fabric, the cut, the sequins, the … crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his… . . . read more

Experiential

Experiential & Partnerships Roundup: Worldwide

Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…


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Corporate/Trademark

Going Corporate: 2019 Toys/Games Built on a TM

Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights…


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Experiential

Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…


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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…


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PEOPLE

Who’s News

Follow the latest hires, promotions, departures—and award winners!

Featuring: Sony Pictures, Disney, Warner Bros., and more…


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Toys & Games

Collectibles, Preschool Snag Top Toys of the Year

Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…


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