The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more
License Factory Scores Sweet Deal With Crayola
December 3, 2020
The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License… . . . read more
Famed Fashion Designer Partners with Crayola
November 3, 2020
For fashion designers, it’s all about the fabric, the cut, the sequins, the … crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his… . . . read more
Experiential
Experiential & Partnerships Roundup: Worldwide
April 8, 2019
Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…
Corporate/Trademark
Going Corporate: 2019 Toys/Games Built on a TM
February 25, 2019
Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights…
Experiential
Experiential & Promotional Roundup
December 11, 2018
The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…
Experiential
Experiential Roundup
June 26, 2017
See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
PEOPLE
Who’s News
June 5, 2017
Follow the latest hires, promotions, departures—and award winners!
Featuring: Sony Pictures, Disney, Warner Bros., and more…
Toys & Games
Collectibles, Preschool Snag Top Toys of the Year
February 24, 2017
Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…