The Licensing Letter

Crayola

Who’s News: Crayola Continues Licensing with Key Executive Hires

By Allison Watkinson TLL Reporter Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and … [Read more...] about Who’s News: Crayola Continues Licensing with Key Executive Hires

Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration

TLL Staff Spalding has announced a new partnership with Crayola to encourage fans to unleash their creativity on basketball accessories. Spalding is the leading provider of basketball equipment in the world, and has partnered with Crayola to bring some creative fun to the sport. The companies say their goal is to inspire younger fans with exclusive new products, from colorful … [Read more...] about Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration

Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s

Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles

By Gary Symons TLL Editor in Chief Hunter Price International has unveiled a new product concept which will bring children’s imagination to life through collectible eraser characters. The innovative Crayola ImagiPals will hit UK and European retail markets later this year, inspiring children’s imagination and creativity as they use Crayola ImagiPals to tell stories, … [Read more...] about Hunter Price and Crayola Unveil Innovative ImagiPal Collectibles

Candy Club and Crayola Partner on Colorful Candy Collection

By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection

Zumba and Crayola Collab On Colors of Kindness Activewear Collection

By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection

Girls Soccer Network and Crayola Partner to Ignite Creativity

By Allison WatkinsonTLL ReporterCrayola has partnered with the Girls Soccer Network (GSN) as an expansion to the company's Art of Soccer campaign.Girls Soccer Network is a media company that has created a global online platform to provide soccer-related resources, training tools, news, community forums, advice and more to interested girls and women. “I’ve always loved it when … [Read more...] about Girls Soccer Network and Crayola Partner to Ignite Creativity

Kubota Tractor Refuels Its Colorful Partnership With Crayola

The Kubota Tractor Corporation and Crayola renewed their partnership to show kids how teamwork can make a difference in their community. The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing. It includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at … [Read more...] about Kubota Tractor Refuels Its Colorful Partnership With Crayola

Crayola Bringing Color to Well Woven Run Collection

By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection