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Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic Jefferson, Jefferson Child, Spencer LX and Charley sandals have been reimagined with a bright, abstract scribble print, mimicking the laydown of classic Crayola markers. An additional quirky four-scribble print sees the Jefferson Child emblazoned with different color scribbles on each side—tailor-made for tiny trendsetters.  For the bolder-is-better brigade, the Jefferson, Jefferson Child, Charley and Miles have also been reinvented in a vivid ombre block print. Available in nostalgic shades of Sunny Side Up Yellow and Navy… . . . read more

License Factory Scores Sweet Deal With Crayola

The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License Factory says Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking experience that tastes as great as it looks. The products will be available and sold in all trade channels in Q4 2020—just in time for Holiday shopping. All products are gluten-free and vegan—creating a product line that kids love—and that parents feel good about buying.  The Confetti Popcorn blend features a mix of vibrant Crayola colors including screamin’ green, sky blue, goldenrod (yellow), and razzmatazz. Bluetiful raspberry and tickle me pink vanilla Cotton Candy will… . . . read more

Famed Fashion Designer Partners with Crayola

For fashion designers, it’s all about the fabric, the cut, the sequins, the … crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his design output this year, thanks to a licensing collaboration with Crayola.  Mizrahi says he is tickled pink – not sure if that’s Crayola’s Fuschia or Pink Flamingo – to share plans for his upcoming collaboration ‘Isaac Mizrahi Loves Crayola’.  Beginning in Spring 2021, the Isaac Mizrahi Loves Crayola product collections will inspire children and adults alike to express creativity, happiness and joy in their lives through color.  The announcement coincides with the October release of Running Press and Black Dog & Leventhal’s Crayola: Create It Yourself Activity Book, which includes an introduction by Isaac.  Isaac… . . . read more


Experiential & Partnerships Roundup: Worldwide

Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…

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Going Corporate: 2019 Toys/Games Built on a TM

Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights…

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Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…

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Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…

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Who’s News

Follow the latest hires, promotions, departures—and award winners!

Featuring: Sony Pictures, Disney, Warner Bros., and more…

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Toys & Games

Collectibles, Preschool Snag Top Toys of the Year

Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…

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