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By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner… . . . read more
The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more
The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License… . . . read more
For fashion designers, it’s all about the fabric, the cut, the sequins, the … crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his… . . . read more
Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…
Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights…
The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…
See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
Follow the latest hires, promotions, departures—and award winners!
Featuring: Sony Pictures, Disney, Warner Bros., and more…
Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…
