• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

November 16, 2023

By Allison Watkinson
TLL Reporter
Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.
Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics.
The licensing collaboration intends to help creators of all ages and ability levels to learn new skills, find inspiration and build confidence in their artistic abilities.
“Technology can be a great addition to an artist’s toolkit, and we’re thrilled to have a partner that truly aligns with Crayola’s mission to help parents raise creatively alive kids,” said Crayola SVP, Warren Schorr. “This authentic combination of tech, community, and artist-led experiences opens up a world of possibilities for creators of every stripe.”
The licensing collaboration between the two companies will kick off with the release of co-branded artistic starter kits for children and families.
The starter kits include a variety of Crayola branded art supplies, a device stand, access to Cupixel’s companion app, and other artistic tools.
The Cupixel app offers a variety of features such as access to art tutors, instructional videos and the company’s Smart Trace technology that allows users to virtually project step-by-step guides onto various real-world surfaces.
As part of the Crayola partnership, the Cupixel app will also include a dedicated Crayola family section that offers specially designed Crayola content and instructional videos for creators of all ages.
“We are very excited to announce the partnership with Crayola that will allow millions around the world to enjoy Crayola’s unique content while using our Smart Trace technology to jumpstart their creativity,” said Cupixel CEO, Elad Katav.
The Cupixel app is currently available for download for mobile devices through both the App Store and Google Play.
Crayola x Cupixel starter art kits can be purchased from Cupixel’s official website, Michaels online, and JOANN store locations.
A subsidiary of Hallmark Cards, Crayola is an international art supply brand that offers a wide range of creative expression products and activities for children and families.

Two Men Arrested As Feds Seize $1 Billion in Counterfeit Designer Goods

Filed Under: Arts & Crafts, Art Supplies, Open Content, Editorial, Top Story, TLL, Augmented Reality, Recent Headlines, Archive, Articles, Featured, Lifestyle Tagged With: Hallmark Cards, children's brands, art supply, Cupixel, software licensing, Augmented Reality, Crayola

Primary Sidebar

Free Reports

    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Download Current Issue

Current Issue

Latest Sourcebook Contacts

    • Jane Taylor, Buffalo Games, Licensing
    • Deborah Sowray, Newell Brands, Inc., Global Licensing Manager
    • Aaron Knirr, Warm Fuzzy Toys, President
MORE CONTACTS
Sourcebook listings verified this week: 33

The Deal Sheet

The Deal Sheet

Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2023

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to:

  • Perform a trademark search quickly and easily
  • Protect your brand—legally!
  • Save time and money with a trademark public search
  • Avoid potential legal conflicts

Loading

X No, I don’t want to know how to save time and money doing a trademark search.