TLL Staff Licensing industry veterans Greg Battersby and Danny Simon have launched their latest book, Licensee Survival Handbook, aimed squarely at manufacturers and licensees. Written specifically for anyone looking to navigate the often complex and competitive world of intellectual property licensing, the book, endorsed by trade association Licensing International, is being … [Read more...] about “Licensee Survival Handbook” a How-To Guide to IP Licensing
Danny Simon
Licensing Veterans Release Comprehensive Guide: ‘Fundamentals of Licensing’
By Gary Symons TLL Editor in Chief Greg Battersby and Danny Simon have released their latest book, Fundamentals of Licensing. The how-to guide covers every aspect of developing and managing a licensing program from inception to execution, aiming to maximize profitability. Designed for both newcomers and experienced professionals, the book provides insights into best … [Read more...] about Licensing Veterans Release Comprehensive Guide: ‘Fundamentals of Licensing’