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Experiential

Wrap-Up: Experiential, Promotional & Personalized

The top deals this week, in brief, from King Features, AT&T, HBO, Urban Outfitters, Peeps, Dunkin’ Donuts, Amazon, Scholastic, Global Icons, and more…


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Retail

Retail Watch: Holiday, Online & Experiential

The latest intelligence on online retail sales, plus holiday insights and new branded experiential initiatives from Amazon x GH, Unilever x Dunkin’…


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People

Who’s News — 9/18/2017

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Dunkin’ Donuts, DHX Media, Sesame Workshop, Nickelodeon, Iconix, and more…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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EXPERIENTIAL LICENSING

VR, Cafes, Inflatables and More Branding Efforts

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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