By Allison Watkinson TLL Reporter The Joester Loria Group has appointed Penguin Ventures as its local sub-agent for the World of Eric Carle in the UK, Ireland, and Eire. The Joester Loria Group (JLG) is a full-service licensing and brand management agency. The agency is responsible for the global licensing rights to the World of Eric Carle brand. The World of Eric … [Read more...] about Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
Eric Carle
Book Licensing: New Snacks For a Very Hungry Caterpillar
By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle