The Licensing Letter

Experiential licensing

Jumanji Attraction to Open at Gardaland in 2023

Italy's largest theme park will open a new attraction this year based on the Jumanji films from Sony Pictures Entertainment. Gardaland says the new Jumanji - The Labyrinth attraction will offer adventure-lovers of all ages an exclusive and immersive experience to submerge themselves in the wonderfully wild world of Jumanji. Gardaland Resort is an amusement park located in … [Read more...] about Jumanji Attraction to Open at Gardaland in 2023

Falcon’s Beyond Expands With Design Group in The Philippines

By Allison Watkinson TLL Reporter Falcon’s Beyond is opening a new office in the Metro Manila region of the Philippines in early 2023 for its creative design division. Falcon's Beyond is a fully-integrated experiential entertainment company that develops location-based attractions, patented technologies, media content, consumer products, and more based on both licensed … [Read more...] about Falcon’s Beyond Expands With Design Group in The Philippines

Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia

By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia

Crayola Experience Partners with Children’s Foundation for Holiday Event

By Allison WatkinsonTLL Reporter Crayola Experience has partnered with the First Responders Children’s Foundation on a licensed charity prize event for the holidays.The charity prize event allows customers to sign up for a free spin of the Holiday Prize Wheel which gives a chance to win mystery prizes ranging in value from $1 to $28 each. Each participating Crayola Experience … [Read more...] about Crayola Experience Partners with Children’s Foundation for Holiday Event

Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

By Gary Symons TLL Editor in Chief When the COVID-19 pandemic was first announced by the WHO in 2020, among the first corporate victims were those businesses that relied on in-person attendance. Among the hardest hit of all sectors were theme parks and other forms of experiential entertainment; in short, anything that relied on people travelling or showing up to a location … [Read more...] about Interview: Innovation & Licensing Drive Growth for Falcon’s Beyond

Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York

Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand

By Allison WatkinsonTLL Reporter Sony Pictures Entertainment and Amazon Falls have opened a fully-branded theme park in Thailand called Columbia Pictures Aquaverse. Located in Bangsaray Bay, Pattaya, the themed water park offers rides and attractions based on licensed Columbia Pictures film franchises such as Ghostbusters, Hotel Transylvania, and more. Columbia … [Read more...] about Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand

Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced details of its upcoming world-class theme park, Katmandu Park | Punta Cana. Falcon's Beyond is a fully integrated, top-tier experiential entertainment development enterprise focusing on a 360° IP Expander model. The company brings its own proprietary and partner IPs to global markets through … [Read more...] about Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana

Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise

Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage

By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage