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Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more

Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas

Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel’s 50th anniversary licensing… . . . read more

Academic Travel and American Girl Create Vacation Experiences

Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies… . . . read more


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