By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
Experiential licensing
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn CEO Mark Manuel. “Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play … [Read more...] about Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
Licensing Expo Keynote To Focus On Experiential Entertainment
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment
Experiential Licensing: Batman Interactive Experience Launching at Spyscape
A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE's mission is to inspire people to uncover their own superpowers through physical and digital experiences based around spy … [Read more...] about Experiential Licensing: Batman Interactive Experience Launching at Spyscape
Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail … [Read more...] about Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global