By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
Experiential licensing
Licensing Expo Keynote To Focus On Experiential Entertainment
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment
Experiential Licensing: Batman Interactive Experience Launching at Spyscape
A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE's mission is to inspire people to uncover their own superpowers through physical and digital experiences based around spy … [Read more...] about Experiential Licensing: Batman Interactive Experience Launching at Spyscape
Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail … [Read more...] about Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, a larger-than-life, … [Read more...] about Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences
Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel's 50th anniversary licensing program for the world's most popular family card game. Viewers from around the world can watch live on the UNO TikTok channel starting at 6 p.m. PST as the … [Read more...] about Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas
Academic Travel and American Girl Create Vacation Experiences
Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies are preparing for the return of international tourism. Two of those companies, American Girl and Academic Travel Abroad, are teaming up to create immersive, … [Read more...] about Academic Travel and American Girl Create Vacation Experiences