By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie
F1 racing
Williams Racing and Memento Creating the Ultimate Collection for Race Fans
By Gary Symons TLL Editor in Chief Williams Racing has signed a licensing agreement allowing Memento Exclusives to sell official memorabilia, including full-scale F1 'show cars' and simulators. Memento is in an extremely exclusive corner of the sports collectibles market for fans with a need for speed and money to burn. Memento specializes in creating race training … [Read more...] about Williams Racing and Memento Creating the Ultimate Collection for Race Fans
Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence