The Licensing Letter

Falcon's Beyond

Who’s News: Falcon’s Creative Group Hires New VP of Design

By Allison Watkinson TLL Reporter Falcon’s Creative Group has appointed Matthew M. Martin to the newly-created position of vice president of design.In his new position at the company, Martin will be responsible for leading a team of creative directors to design and develop immersive themed experiences for the company's portfolio of wholly-owned IPs and partner brands. “I’ve had … [Read more...] about Who’s News: Falcon’s Creative Group Hires New VP of Design

Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park

By Allison Watkinson TLL Reporter Falcon’s Creative Group has been named master planner, attraction designer and creative guardian of the first-ever Dragon Ball theme park. Falcon's Creative Group is a division of Falcon’s Beyond Global, Inc. Unveiled at AnimeJapan on March 22, the Dragon Ball theme park experience will span over 500,000 square meters and will be a … [Read more...] about Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park

Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong … [Read more...] about Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment

Falcon’s Beyond to Create Location-Based Attractions for Hershey’s

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to create location-based attractions based on Hershey's brand portfolio. Hershey's is a multinational snack and confectionary company that owns the rights to more than 100 culinary brands in approximately 80 countries worldwide. The company's IP portfolio … [Read more...] about Falcon’s Beyond to Create Location-Based Attractions for Hershey’s

Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing

Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has appointed Toni Caracciolo as the company's new EVP of marketing and branding. In the newly-created position, Caracciolo will be responsible for the strategy and execution of communications, marketing, and management of the company's brands, IPs, and business sectors.“Falcon’s Beyond is a company on a rapid international … [Read more...] about Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

Falcon’s Beyond Releases First Mobile Game for Katmandu

By Allison Watkinson TLL Reporter In partnership with Epic Story Interactive, Falcon’s Beyond has released its first mobile game based on the company's Katmandu entertainment franchise. The new mobile game, Katmandu: EtherMerge, is designed to extend the storyline of the broader Katmandu franchise. It is a free-to-play, merge-based puzzle game that includes licensed … [Read more...] about Falcon’s Beyond Releases First Mobile Game for Katmandu

Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters

By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters