By Allison Watkinson
Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut.
According to Falcon’s Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games’ online approval rating has reached 93% among BEYONDLAND players.
The BEYONDLAND metaverse is the first property that the company has developed as an independent creator on the global Roblox game platform.
“Following the successful opening of our Katmandu Park | Punta Cana, we are thrilled to have not only launched our own virtual theme park destination, but also developed an enthusiastic fan base within the Roblox community, where players are clearly excited to let their imaginations run wild,” said Falcon’s Beyond CEO, Cecil D. Magpuri. “This is just the beginning of our work in the metaverse and adjacent platforms. We are bringing deeper levels of community and agency to the fans engaging in our properties, both virtual and physical.”
BEYONDLAND is designed as a multi-genre, all-ages metaverse experience that can accomodate multiple brands and franchises. The BEYONDLAND virtual hub world is designed to operate like a digital theme park. The online hub includes access to multiple games, attractions, activities, digital goods, collectibles, online social areas, personalized player spaces, and more.
The first brand activation inside BEYONDLAND is a virtual reimagining of Falcon’s Beyonds’ real-life Katmandu Theme Parks.
The branded Katmandu x BEYONDLAND activation includes game portals inspired by the company’s Hidden Realms entertainment franchise.
The Katmandu digital games featured in BEYONDLAND include a Volcano Deathrun footrace, a Treehouse Challenge obstacle course and a multi-player Space Zombie Survival tag game. BEYONDLAND also features gamified Katmandu attractions such as the Wheel of Infinite Wonder carousel, Expedition Golf, a rollercoaster, a bouncy ferris wheel, a jet-powered launch tower and numerous midway-style games.
Falcon’s Beyond is currently planning for additional brand activations and themed lands for future expansions of the BEYONDLAND digital world.