By Gary Symons TLL Editor in Chief The fashion brand Sanctuary Clothing is expanding its denim collection, thanks to a deal with supply chain giant Li & Fung. Li & Fung Ltd. is among the world's largest manufacturers and supply chain solutions companies, serving primarily consumer brands and retailers. The Hong Kong-based company announced this week a licensing … [Read more...] about Sanctuary Expanding Denim Collection in Collab With Li & Fung
Fashion Licensing
Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
SmileyWorld Collection on Shein Brings Happiness to Your Home
TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home
Review: All Eyes on the Amazing Gunnar Gaming Glasses
By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses
Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
Jason Wu Launches Fashion Accessories with Concept One
By Allison Watkinson TLL Reporter Jason Wu has signed a licensing and distribution partnership with Concept One for a collection of fashionable handbags and leather accessories. Jason Wu is a celebrity fashion designer who produces a self-titled design brand that specializes in luxury apparel and accessories inspired by American sportswear and couture craftsmanship. “As a … [Read more...] about Jason Wu Launches Fashion Accessories with Concept One
Atrbute Partners with Pacsun to Launch Artist Fashion Series
By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series
Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
By Allison Watkinson TLL Reporter The Art of Drag has entered a licensing partnership with Vampyre Cosmetics for the launch of a themed makeup collection. Vampyre Cosmetics is a women-owned, disabled-owned and LGBTQ-owned business whose high-quality cosmetic products are vegan, cruelty-free and talc-free. “We are thrilled to be bringing our skill and love of brilliant, … [Read more...] about Art of Drag Enters Licensing Collaboration With Vampyre Cosmetics
Tommy Hilfiger Sets Course on Partnership With US SailGP Team
By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
Authentic Brands Signs Key eCommerce Deal With Cart.com
By Gary Symons TLL Editor in Chief Retail giant Authentic Brands Group has just signed a major strategic agreement with Cart.com for marketing and ecommerce services. Cart.com is a leading provider of unified commerce and logistics solutions, which enable merchants to sell and fulfill wherever their customers are. Through the partnership, Cart.com will provide … [Read more...] about Authentic Brands Signs Key eCommerce Deal With Cart.com