By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu
Fashion Licensing
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
TLL Staff It's been a productive month for eyewear manufacturers, as EssilorLuxottica and Marcolin reported key licensing renewals. First up, EssilorLuxottica and Dolce&Gabbana announced the early renewal of their successful licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the … [Read more...] about Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
Denim Brand Vigoss in Collab With Intimateco for New Intimates Line
By Gary Symons TLL Editor in Chief The high-end apparel brand Vigoss is putting out a line of branded intimate apparel with Intimateco. The collaboration was brokered by the licensing agency Starwood Brands, and will see an extensive line of Vigoss-branded intimates and sleepwear coming to market. “Intimateco's expertise in the intimates market and commitment to … [Read more...] about Denim Brand Vigoss in Collab With Intimateco for New Intimates Line
DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
Concept One Connects With French Connection for Fashion Accessories
By Allison Watkinson TLL Reporter French Connection has signed a licensing partnership with Concept One for a new collection of soft fashion accessories. Concept One Accessories is a design and manufacturing company that specializes in licensed accessories for fashion and entertainment brands. “We are thrilled to partner with Concept One Accessories, a leader in this … [Read more...] about Concept One Connects With French Connection for Fashion Accessories
Radley Releases Handbags Inspired by the RHS Lindley Collections
A new range of horticulture-inspired leather handbags and accessories to launch in March 2024 The Royal Horticultural Society (RHS) has announced an exciting new collaboration with Radley, an industry-leading name in expertly made leather handbags and accessories. The partnership will bring beautiful horticulture-inspired designs to a new collection launching in the spring, … [Read more...] about Radley Releases Handbags Inspired by the RHS Lindley Collections
Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
By Gary Symons TLL Editor in Chief Italian designer Fendi took the Milan catwalk by storm, debuting a unique leather lollipop holder for Chupa Chups. The playful accessory, hung from a purse or as a necklace, is a collaboration between Fendi and confectioner Perfetti Van Melle for the world's most famous lollipop. The unveiling of the Fendi x Chupa Chups Lollipop … [Read more...] about Fendi’s Chupa Chups Holder a Highlight of Milan Fashion Week
Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
By Allison Watkinson TLL Reporter The Nautica lifestyle brand has signed the American gymnast, Olivia 'Livvy' Dunne, as the new brand ambassador for its women’s sportswear spring campaign. Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana … [Read more...] about Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
Sam Edelman Footwear Brand Signs Four New Licensees
By Allison Watkinson TLL Reporter Sam Edelman has partnered with four new licensees to expand its Sam Edelman, Circus NY and Sam & Libby brands. These newly signed licensing partnerships will expand Sam Edelman's fashion labels into additional product categories. “The addition of four new licensees is another growth milestone for Sam Edelman,” said Sam Edelman … [Read more...] about Sam Edelman Footwear Brand Signs Four New Licensees