By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Fashion Licensing
Authentic Brands Appoints New Head of Brazilian Operation
By Allison Watkinson TLL Reporter There's a new head of licensing for Authentic Brands Group in the key Latin American country of Brazil. Authentic Brands Group has appointed Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, ABG says Pedroso de Almeida will "spearhead and drive the execution of the brand’s go-to-market strategies throughout the … [Read more...] about Authentic Brands Appoints New Head of Brazilian Operation
Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
By Gary Symons TLL Editor in Chief The global agency Licensed Right International has signed an agreement to represent product licensing opportunities for the art lifestyle brand, Fluff. Founded in 2002 by artist and designer Claudette Barjoud, the Fluff brand is best known for its bright, joyful vibes with a nostalgic flair. Barjoud’s artwork is inspired by the things … [Read more...] about Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
The Brand Liaison Signed As Exclusive Partner For Jason Wu
By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
TLL Staff It's been a productive month for eyewear manufacturers, as EssilorLuxottica and Marcolin reported key licensing renewals. First up, EssilorLuxottica and Dolce&Gabbana announced the early renewal of their successful licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the … [Read more...] about Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
Denim Brand Vigoss in Collab With Intimateco for New Intimates Line
By Gary Symons TLL Editor in Chief The high-end apparel brand Vigoss is putting out a line of branded intimate apparel with Intimateco. The collaboration was brokered by the licensing agency Starwood Brands, and will see an extensive line of Vigoss-branded intimates and sleepwear coming to market. “Intimateco's expertise in the intimates market and commitment to … [Read more...] about Denim Brand Vigoss in Collab With Intimateco for New Intimates Line
DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
Concept One Connects With French Connection for Fashion Accessories
By Allison Watkinson TLL Reporter French Connection has signed a licensing partnership with Concept One for a new collection of soft fashion accessories. Concept One Accessories is a design and manufacturing company that specializes in licensed accessories for fashion and entertainment brands. “We are thrilled to partner with Concept One Accessories, a leader in this … [Read more...] about Concept One Connects With French Connection for Fashion Accessories
Radley Releases Handbags Inspired by the RHS Lindley Collections
A new range of horticulture-inspired leather handbags and accessories to launch in March 2024 The Royal Horticultural Society (RHS) has announced an exciting new collaboration with Radley, an industry-leading name in expertly made leather handbags and accessories. The partnership will bring beautiful horticulture-inspired designs to a new collection launching in the spring, … [Read more...] about Radley Releases Handbags Inspired by the RHS Lindley Collections