The Licensing Letter

Feld Entertainment

JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin' with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master's innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld … [Read more...] about Spin Master Goes Full Throttle With Supercross Toy Line

A New Kind of Constellation, Stage Shows & Sporting Events

Contact the editor at karina@plainlanguagemedia.com. As part of its 10th year anniversary celebrations, Toho's Godzilla gets a constellation courtesy of NASA and scientists with NASA’s Fermi Gamma-ray Space Telescope. While the most well-known 88 constellations, such as Orion and Cassiopeia, are devised by International Astronomical Union (IAU), the staff of NASA’s Goddard … [Read more...] about A New Kind of Constellation, Stage Shows & Sporting Events

Experiential: Live Shows, Tech & Film

This fall, Feld Entertainment and Universal Brand Development bring DreamWorks Trolls The Experience, a 12,000-square-foot 90-minute immersive walkthrough adventure, to New York. The live location-based experience marks the first collaboration in a multi-property relationship that will develop and create other large-scale and mobile pop-up immersive experiences. DreamWorks … [Read more...] about Experiential: Live Shows, Tech & Film