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Hisense Sponsoring 2022 FIFA World Cup

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.” Hisense is joining the roster of ‘Commercial Affiliates’ for the upcoming tournament, and will be involved in a program that will range from on-site engagement opportunities and… . . . read more

EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise

Electronic Arts’ partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football video game access through multiple in-development mobile offerings, and by broadening the PC free-to-download FIFA Online 4 title’s reach to potentially 80 million players in more than 15 new countries. Additionally, the franchise will launch on Stadia for the first time when EA SPORTS FIFA 21 is available March 17 for the Stadia platform. EA says this expansion of the original agreement builds on the continued growth and success of the… . . . read more

Sports

Roundup: Sports & Sportswear News

Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…


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