Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more
Brown & Friends Appearing in Starbucks For The Holidays
December 8, 2021
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
November 18, 2021
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more
Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
November 15, 2021
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande… . . . read more
Studio 100 Keen On Licensing Partners For Vegesaurs
November 5, 2021
Studio 100 is already thinking ahead to licensing opportunities for the upcoming animated action-comedy series Vegesaurs. Studio 100 Media is going back through the mists of time into an era dominated by the juiciest and… . . . read more
Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons
October 13, 2021
By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a… . . . read more
Book Licensing: The Snowman Prefers Biscuits To Carrots
October 12, 2021
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more
Sweet Deal Between Mars Wrigley and Brand Central
August 23, 2021
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more