Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
May 10, 2022
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
March 23, 2022
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
March 11, 2022
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
March 4, 2022
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more
Master Chef In Tea-licious Deal With Akbar Brothers
February 27, 2022
The world’s largest cooking show competition has partnered with one of the planet’s largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of… . . . read more
Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
February 8, 2022
Bapper Entertainment is releasing a licensed collection of hot sauces from Jade City Foods to expand its merchandising program for the animated series, Disenchantment. Disenchantment is an adult-animated series from Matt Groening’s LLC, Bapper Entertainment…. . . . read more
Godiva Expands Licensing With Four New Sweet Deals
January 6, 2022
Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more
Brown & Friends Appearing in Starbucks For The Holidays
December 8, 2021
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
November 18, 2021
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more