By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
Food and Beverage Licensing
Dunkin’ Celebrates Donut Day with Stoney Clover Lane
By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Celebrated June 6, the National Donut Day collection combines Stoney Clover Lane’s luxury accessories with inspiration from Dunkin’s coffee and donut varieties. “We’re thrilled to partner with Dunkin’ for … [Read more...] about Dunkin’ Celebrates Donut Day with Stoney Clover Lane
Seagram’s Escapes Gets Ready to Rumble with WWE
By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE
Bulldog Named Pinch of Nom’s Licensing Agent
By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent
Jones Soda and Crayola Launch Co-Branded Craft Beverages
By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages
Sour Punch and FunPops Launch Icy Licensing Collaboration
By Allison Watkinson TLL Reporter Alamance Foods and American Licorice Company have launched a partnership to develop FunPops treats with licensed flavors from Sour Punch candy. Scheduled to debut this summer, the first products offered in the co-branded FunPops line will feature Sour Punch flavors like Tropical Citrus Surf, Kiwi Lagoon and Peachy Paradise. The licensed … [Read more...] about Sour Punch and FunPops Launch Icy Licensing Collaboration
Beanstalk Appointed to Bring Cinnabon to the UK
By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK
Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
International Delight Rolls Out Cinnabon Iced Coffee
By Allison Watkinson TLL Reporter International Delight has launched a partnership with Cinnabon for a licensed iced coffee flavor and sweepstakes promotion. Developed as the newest addition to International Delight's iced coffee collection, the beverage is sold as a 16 oz ready-to-drink can that is flavored to taste like Cinnabon's classic cinnamon buns with cream … [Read more...] about International Delight Rolls Out Cinnabon Iced Coffee
Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters