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Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande… . . . read more
Studio 100 is already thinking ahead to licensing opportunities for the upcoming animated action-comedy series Vegesaurs. Studio 100 Media is going back through the mists of time into an era dominated by the juiciest and… . . . read more
By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a… . . . read more
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more
