By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
Food and Beverage Licensing
NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion
By Allison WatkinsonTLL ReporterNatureSweet and Barilla have launched a co-branded digital recipe campaign with the grocery delivery platforms Instacart and Kroger. NatureSweet is an agriculture company that produces and distributes greenhouse-grown fruits and vegetables to supermarket chains in Canada, Mexico, and the U.S. The company is best-known for its snacking tomato … [Read more...] about NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion
Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Agency to Launch Licensing Program for America’s #1 Bubble Tea Brand The international brand licensing agency is celebrating a bubbly new partnership with bubble tea giant Kung Fu Tea. Cronus Global will be representing Kung Fu Tea for food, beverage, and lifestyle licensing across all consumer products categories. The partnership is intended to tap into the growing, … [Read more...] about Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
By Allison WatkinsonTLL ReporterKellogg's Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream. Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, … [Read more...] about Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
True Purpose Enterprises Launches New Culinary Licensing Agency
By Allison WatkinsonTLL ReporterTrue Purpose Enterprises has launched a new brand management business called Eighty Ate for food and beverage licensing. Eighty Ate will offer services to culinary businesses who seek to enter additional retail markets, as well as non-food brands which intend to expand into the food and beverage categories. Formerly run within The Point.1888 as a … [Read more...] about True Purpose Enterprises Launches New Culinary Licensing Agency
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
California Pizza Licenses Its Popular Salad Dressings to Litehouse
Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading refrigerated salad dressing brand in the U.S., in a deal brokered by Seltzer Licensing Group. The new partnership, designed to leverage growing … [Read more...] about California Pizza Licenses Its Popular Salad Dressings to Litehouse