By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic
Food and Beverage Licensing
Baileys and Dolci Frutta Release Chocolatey Treats
By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats
SNAX-Sational and Smuckers Unveil PB&J-Flavored Popcorn Line
By Allison Watkinson TLL Reporter SNAX-Sational Brands’ premiere popcorn brand has just introduced peanut butter and jam (PB&J) versions of its popular POP line of popcorn snacks. The new products feature two of America's favorite food products, those being Smuckers jellies and JIF peanut butter. the line is a partnership between SNAX-Sational and J.M. Smucker, … [Read more...] about SNAX-Sational and Smuckers Unveil PB&J-Flavored Popcorn Line
Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme is launching a Merry Grinchmas doughnut collection based on licensed characters from How the Grinch Stole Christmas! by Dr. Seuss. The Merry Grinchmas doughnut collection will feature three new doughnut varieties, along with two classic Krispy Kreme Christmas flavors. “Who wants to celebrate Christmas with Krispy … [Read more...] about Krispy Kreme Debuts Dr. Seuss Inspired Merry Grinchmas Doughnuts
Unisnacks and Cloudco Launch Tropical Care Bears Beverages
By Allison Watkinson TLL Reporter Born to License has brokered a licensing partnership between Unisnacks and Cloudco Entertainment for a Care Bears-inspired Kato beverage collection in the UK. The Kato beverage collection will include seven fruit-flavored drinks that are designed to match with different characters from the Care Bears brand. The flavors featured in … [Read more...] about Unisnacks and Cloudco Launch Tropical Care Bears Beverages
Magnolia Bakery’s Delicious Cannabis Licensing Deal
By Gary Symons TLL Editor in Chief The New York baking institution Magnolia Bakery has signed a deal with incredibles for a line of cannabis-infused chocolate treats. In other words, you can get the munchies and deal with the munchies at the same time! The new products will be sold through RISE Dispensaries in the states of New York and New Jersey. Incredibles is an … [Read more...] about Magnolia Bakery’s Delicious Cannabis Licensing Deal
M&M’s and Kate Spade Launch Tasteful Candy-Inspired Collection
By Allison Watkinson TLL Reporter M&M's and Kate Spade New York have signed a licensing partnership for a limited-edition collection of M&M's candy-inspired fashion accessories. The licensed capsule collection from Kate Spade New York includes a range of products wth colorful design details inspired by M&M's candy shells, shapes and product … [Read more...] about M&M’s and Kate Spade Launch Tasteful Candy-Inspired Collection
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing
TLL Feature Food and beverage licensing has become one of the fastest growing categories in our industry and there has been one licensing agency dominating the genre for over 20 years: Brand Central. With a combination of well-known clients, including top CPG brands and leading restaurants, and a consulting business with top food manufacturers, the agency is eating up the … [Read more...] about TLL Interview: Brand Central Eating up the Competition in Food & Beverage Licensing