The Licensing Letter

General Mills

General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration

By Allison Watkinson TLL Reporter Kid Cudi has partnered with Bisquick for a limited-edition capsule collection that includes a licensed Cudi’s Funnel Cake mix and exclusive merchandise. Scott Mescudi, aka Kid Cudi, is an American musical artist, director, actor and fashion designer who is known for his melodic and introspective rap lyrics, fashion collaborations and … [Read more...] about General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration

Original Donut Shop Coffee Gets a Boost From Cinnamon Toast Crunch

By Allison Watkinson TLL Reporter Keurig Dr Pepper and General Mills have launched a new co-branded product that combines The Original Donut Shop Coffee brand with Cinnamon Toast Crunch. "At the heart of our brand lies the passion for inspiring consumers to discover uniquely delicious coffees, and The Original Donut Shop Coffee Cinnamon Toast Crunch One Step Latte … [Read more...] about Original Donut Shop Coffee Gets a Boost From Cinnamon Toast Crunch

Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits

Buzzfeed's Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world's largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company's goal is to "make it easier than ever to cook … [Read more...] about BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits

Mars, Ferrero & Modelez Top Confectioners of 2018

Contact the editor at karina@plainlanguagemedia.com Mars Wrigley Confectionery, the Ferrero Group, and Mondelez Intl. are the top candy companies worldwide by retail sales, per Candy Industry Magazine. While only a small share of those total sales are licensed, branded offerings remain a hot spot for growth. Plus, many of the companies that made it on to the list this year … [Read more...] about Mars, Ferrero & Modelez Top Confectioners of 2018