By Allison Watkinson
Keurig Dr Pepper and General Mills have launched a new co-branded product that combines The Original Donut Shop Coffee brand with Cinnamon Toast Crunch.
“At the heart of our brand lies the passion for inspiring consumers to discover uniquely delicious coffees, and The Original Donut Shop Coffee Cinnamon Toast Crunch One Step Latte perfectly exemplifies our commitment to innovation with mood-boosting treats,” said Keurig Dr Pepper SVP, Becky Opdyke. “We are thrilled to collaborate with a brand as iconic as Cinnamon Toast Crunch and further offer coffee enthusiasts a new way to experience the cereal’s beloved flavors like never before.”
Keurig Dr Pepper (KDP) is a North American beverage company that offers an extensive selection of branded drink products such as soft drinks, specialty coffee, tea, bottled water, juice, juice mixers, and Keurig-branded coffee makers. KDP’s portfolio currently represents a 125 wholly-owned, licensed and partner brands, including Keurig and The Original Donut Shop.
Compatible with any brewer from the Keurig collection, the Cinnamon Toast Crunch One Step Latte K-Cup products are made with coffee, cinnamon sugar, sweeteners and real dairy to match the flavor of the General Mills cereal brand.
“We’re always looking for new ways to bring the epic flavor of Cinnamon Toast Crunch to fans, and given the love we see for the Cinnamilk at the end of a bowl of cereal, a latte pairing with the ease of a K-Cup pod was a natural fit,” said General Mills Cereal director, Mindy Murray.
The licensed Original Donut Shop K-Cup product is available exclusively at Walmart stores until March 2024. It will be available for purchase at additional retailers starting in spring 2024.
General Mills is a multinational company that manufactures and markets processed food products through its extensive portfolio of food-based brands.