The Licensing Letter

Godzilla licensing

Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

Toho Stomps Into Licensing Spree For Godzilla Day

By Allison Watkinson TLL Reporter Toho International is releasing a line-up of licensed products and experiences for Godzilla Day 2022. Godzilla Day takes place on the 68th anniversary of the franchise's release on Nov. 3, 2022. The original film ran in 1954 in black and white (see photo above) and was an instant smash hit, spawning 32 films from Toho and several more in … [Read more...] about Toho Stomps Into Licensing Spree For Godzilla Day

Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover

By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a licensing deal between Godzilla brand owner Toho, the Power Rangers IP owner Hasbro, IDW and comic book publisher BOOM! Studios. The upcoming comic books … [Read more...] about Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover