HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema’s world-famous King of the Monsters, Godzilla.
The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla franchise. Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle.
The collection is available exclusively at Urban Outfitters and HUF retail and ecommerce stores.
The apparel and skateboard collection features artwork by contemporary graphic artist Kosuke Kawamura. Ranging in price from $34 – $85, the premium design HUF x Godzilla x Kosuke Kawamura collaboration embraces the fierceness of the unstoppable Godzilla, and incorporates unique artwork into a must-have line of streetwear.
“The Godzilla brand continues to thrive and resonate within the cultural landscape, especially within the skateboard community. We’re so excited to partner with HUF, Urban Outfitters, and the incredible artist Kosuke Kawamura to bring the monster-sized influence of Godzilla to this stylish collection,” said Lora Cohn, managing director of international licensing, Toho International.
Included in the collection are five singular designs including long and short sleeve cotton tees, a pullover hoodie, and a skate deck, each including expressive artwork and designs by Kawamura. The artwork seen throughout the line pays homage to Godzilla in Hollywood with a bold collage design in Kawamura’s signature artistic style.
“It was an honor to work with both Toho International and HUF Worldwide on this collection. The unique collage design seen on each item was inspired by Godzilla being a global pop-culture icon, and I hope fans enjoy this new perspective brought to this well-known classic character,” said Kosuke Kawamura.
Fans can go to urbanoutfitters.com/huf-godzilla-collaboration or in stores at Urban Outfitters to purchase the collection starting today.