You don't usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you're going out hiking, you might as well look fabulous doing it! The … [Read more...] about Gucci and The North Face Go Hiking In Style
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M&A & Legal
Striker Entertainment strikes a first-look television development deal with Blumhouse Television. Striker will join Blumhouse in developing franchises around existing brands, video games, and consumer products—including a potential film based on indie horror video game Five Nights at Freddy's. Adaptive Studios acquires the Zane Grey literary estate. The media venture plans to … [Read more...] about M&A & Legal