The Licensing Letter

Hallmark Cards

Crayola and Longaberger Weave a Colorful New Partnership

By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola's range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x … [Read more...] about Crayola and Longaberger Weave a Colorful New Partnership

Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits

Candy Club and Crayola Partner on Colorful Candy Collection

By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection

Zumba and Crayola Collab On Colors of Kindness Activewear Collection

By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection

Who’s News

Global Brands Group and Creative Artists Agency (CAA) create a joint venture, CAA-GBG Global Brand Management Group (CAA-GBG). Perry Wolfman will serve as CEO, while Jared Margolis will be President. Endemol Shine North America names Michael Gifford SVP Business & Legal Affairs, while Ed Prince and Marjorie Williams have each been named VP Business & Legal … [Read more...] about Who’s News