By Allison Watkinson TLL Reporter The LEGO Group and Hasbro have announced a new collaborative LEGO Icons build set based on Soundwave from the Transformers franchise. Designed for adult fans, the Soundwave model set offers a detailed build experience that includes 1,505 pieces, swappable modes, weapon accessories, a display plaque and more. Designed with posable … [Read more...] about LEGO and Hasbro Build New Transformers Set for Decepticon Fans
Hasbro
Wizards of the Coast Signs Dungeons & Dragons Agreement with Giant Skull
By Allison Watkinson TLL Reporter Hasbro's Wizards of the Coast has signed an exclusive publishing agreement with Giant Skull for a new Dungeons & Dragons video game. The officially licensed project will create a new single-player, action-adventure title set in the world of Dungeons & Dragons. “Our talented and experienced team at Giant Skull is built on creativity … [Read more...] about Wizards of the Coast Signs Dungeons & Dragons Agreement with Giant Skull
Ultra Pro Launches Magic: The Gathering x Final Fantasy Gaming Accessories
By Allison Watkinson TLL Reporter Wizards of the Coast and Square Enix have partnered with Ultra Pro for a licensed Magic: The Gathering x Final Fantasy merchandise collection. Inspired by the Magic: The Gathering x Final Fantasy card deck that is launching on June 13, the Ultra Pro collection brings imagery from the well-known video game franchise to a variety of tabletop … [Read more...] about Ultra Pro Launches Magic: The Gathering x Final Fantasy Gaming Accessories
Beyblade X Lets it Rip with World Championship Events
By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel
Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
Aurora World and Hasbro Partner for Peppa Pig Plush
By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush
Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
Stern Pinball Releases High-Tech Dungeons & Dragons Games
By Allison Watkinson TLL Reporter Stern Pinball has partnered with Wizards of the Coast for a licensed pinball game collection called Dungeons & Dragons: The Tyrant’s Eye. Created for the 50th anniversary of D&D, Dungeons & Dragons: The Tyrant’s Eye will be available in three package tiers that offer a variety of gameplay features. The three package tiers … [Read more...] about Stern Pinball Releases High-Tech Dungeons & Dragons Games