The Licensing Letter

Hasbro

Hasbro Issues Innovation Challenge for Female Toy Designers

By Gary Symons TLL Editor in Chief If you're a woman involved in toy or game design, you'll want to jump on the Hasbro Women Innovators of Play Challenge right away. Hasbro is looking for what it describes as the "next great women-led mass market toy or game," with submitted ideas to be judged on the level of innovation, 'fun factor', design and aesthetics, mass … [Read more...] about Hasbro Issues Innovation Challenge for Female Toy Designers

Hasbro Announces First Women Innovators of Play Virtual Event

By Allison WatkinsonTLL ReporterHasbro is hosting a virtual event called Hasbro: Women Innovators of Play to educate participants on women's contributions to the entertainment industry. The event includes discussions surrounding leadership, innovation, and creativity with prominent women from the toy and entertainment industry.Speakers for the upcoming event include board game … [Read more...] about Hasbro Announces First Women Innovators of Play Virtual Event

Walmart Releases Its Influential Top Toys List For 2023

By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023

Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division

By Allison WatkinsonTLL ReporterHasbro has appointed new members to the executive leadership team of its new Hasbro Entertainment division. The new Hasbro Entertainment division intends to unify Hasbro’s film, TV, animation, and digital media branches as the company increases investment in its priority brands.The division was created following the close of Hasbro’s sale of … [Read more...] about Who’s News: Hasbro Appoints New Executive Leadership to its Hasbro Entertainment Division

Hasbro Sells eOne Division to Lionsgate for $500 Million

Hasbro Also Reports "Solid Second Quarter" By Gary Symons TLL Editor in Chief Toy giant Hasbro has agreed to sell its eOne film and TV division to Canadian film studio Lionsgate for $500 million. The deal includes $375 million in cash, subject to certain price adjustments, as well as Lionsgate assuming all of eOne's production financing loans. The transaction has … [Read more...] about Hasbro Sells eOne Division to Lionsgate for $500 Million

Hasbro Celebrates Centennial At San Diego Comic-Con

By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary

By Allison WatkinsonTLL ReporterWS Game Company and Hasbro have partnered on a limited-edition MONOPOLY game for Hasbro’s one hundredth anniversary. WS Game Company, formerly known as Winning Solutions, is a board game developer that creates deluxe and customized editions of branded tabletop games. The company is one of the few board game manufacturers with an authorized Hasbro … [Read more...] about WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary

Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set

Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons

By Allison Watkinson TLL Reporter Build-A-Bear Workshop has released its first licensing collaboration with the Dungeons & Dragons entertainment franchise. The recently-released licensed products include a red dragon plush toy and a D&D fan t-shirt that is designed to fit all standard-size Build-A-Bear plush models. The D&D Red Dragon Plush by Build-A-Bear … [Read more...] about Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons