Hasbro’s Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom’s season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows… . . . read more
Franklin Hits Home Run With NERF Sports Line
May 4, 2021
Franklin Sports is working with Hasbro to launch a collection of new NERF Sports products, after the American toyco granted licensing rights to produce and sell these items across a range of sports. The resulting… . . . read more
Wizards Of The Coast Leads Hasbro Revenue Segments
April 28, 2021
By Gary Symons TLL Editor in Chief A lot of people still think of Hasbro primarily as a toy company, but the firm’s financial results tell a different story. As of Hasbro’s Q1 financial results,… . . . read more
Video: Transformers Get Real With Hasbro/Robosen Partnership
April 19, 2021
The idea behind The Transformers—of giant robots that transformed into vehicles in just a few seconds—always seemed cool, but ultimately completely unrealistic. Until now. Hasbro has released the first product of its partnership with robotics… . . . read more
Hasbro Bringing Roblox Into The Real World With New Toys and Games
April 13, 2021
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a… . . . read more
Special Report: The Future of Hasbro
February 26, 2021
By Gary Symons TLL Editor in Chief The ‘Play and Entertainment’ conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game… . . . read more
Peppa Pig Theme Park To Open at LEGOLAND Florida
February 25, 2021
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First… . . . read more
Hasbro Not Toying Around With Gina Carano
February 16, 2021
By Gary Symons TLL Editor in Chief Talk about a rough week at the office. Toy giant Hasbro says it will no longer produce any toys featuring former Mandalorian star Gina Carano, who plays the part… . . . read more
A Tale of Two Toymakers Influences Their Content Goals
February 10, 2021
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn’t… . . . read more
My Little Pony Riding High With Hasbro
January 31, 2021
The My Little Pony franchise is ending its popular The Friendship is Magic series, but don’t expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after… . . . read more