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A Tale of Two Toymakers Influences Their Content Goals

Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn’t… . . . read more

My Little Pony Riding High With Hasbro

The My Little Pony franchise is ending its popular The Friendship is Magic series, but don’t expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after… . . . read more

Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch

Hasbro is going ‘hog wild’ on Peppa Pig in 2021, marking the show’s 10th anniversary on Nick Jr. with a year-long pipeline of new content, a new Hasbro toy line coming in Fall, and a full… . . . read more

Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation

Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the… . . . read more

Hasbro is All In on Streaming to Help Drive Sales

Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says… . . . read more

Business

M&A & Partnerships: December 2019

We break down this week’s must-know mergers and aquisitions.

Featuring: NFL/Nike/Fanatics, Le Tote/L&T, ABG/Barneys/Saks, Hasbro/eOne, and more…


. . . read more

People

Who’s News: November 2019

The latest hires, promotions, and departures.

Featuring: Sequential Brands, Hasbro, Fred Rogers, Sony Pictures, Disney, Sunrights, Viacom, and more…


. . . read more

People

Who’s News: October 2019

The latest hires, promotions, and departures.

Featuring: Funko, Tapestry, AAFA, Neiman Marcus, DK, and more…


. . . read more

EXPERIENTIAL

M&A & Partnerships

This week in mergers, aquisitions, and partnerships:

Crunchyroll is now the majority investor in VIZ Media Europe Group, consolidating its hold over the European anime market, and Dr. Seuss Enterprises launches a new 5-year touring show with Kilburn…


. . . read more

Toys/Games

Show Me the Money: Toycos Report Depressed Sales FY2018

With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko…


. . . read more


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