TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children
Hasbro
Feature: Hasbro Wants to See More Women in Decision-Making Roles
By Gary Symons TLL Editor in Chief Research shows that women make 70% of the buying decisions when it comes to toys and games, but only 30% of toy executives and 7% of toy inventors are women. Kim Boyd, a veteran of the toy industry and a top decision-maker at the toy giant Hasbro, says that's something that has to change in order to see more innovation. Boyd was … [Read more...] about Feature: Hasbro Wants to See More Women in Decision-Making Roles
Hasbro Women Innovators of Play Announces Challenge Details
TLL Staff Hasbro is opening up opportunities for female toy and game inventors by inviting them to join their Women Innovators of Play Challenge. The challenge follows the Women Innovators of Play conference in October with a goal of finding the next great woman-led mass market toy or game. Ideas will be judged on innovation, mass marketability, fun factor and … [Read more...] about Hasbro Women Innovators of Play Announces Challenge Details
Hasbro and Amazon Host Peppa Pig Dance Party Campaign
By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with Hasbro on the … [Read more...] about Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
The Story Behind Hasbro’s Holiday Sale of Entertainment One
By Gary Symons TLL Editor in Chief While the rest of us were chowing down on leftover turkey and napping on the in-law's couch in a tryptophan-induced coma, Hasbro and Lionsgate were busy inking a deal for the sale of Entertainment One. Hasbro announced on December 27 it had completed the sale to Lionsgate for $375 million in cash, with Liongate also assuming all current … [Read more...] about The Story Behind Hasbro’s Holiday Sale of Entertainment One