Hasbro Also Reports "Solid Second Quarter" By Gary Symons TLL Editor in Chief Toy giant Hasbro has agreed to sell its eOne film and TV division to Canadian film studio Lionsgate for $500 million. The deal includes $375 million in cash, subject to certain price adjustments, as well as Lionsgate assuming all of eOne's production financing loans. The transaction has … [Read more...] about Hasbro Sells eOne Division to Lionsgate for $500 Million
Hasbro
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
TLL Interview: How Hasbro Plans to Win the Game of Licensing
Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary
By Allison WatkinsonTLL ReporterWS Game Company and Hasbro have partnered on a limited-edition MONOPOLY game for Hasbro’s one hundredth anniversary. WS Game Company, formerly known as Winning Solutions, is a board game developer that creates deluxe and customized editions of branded tabletop games. The company is one of the few board game manufacturers with an authorized Hasbro … [Read more...] about WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary
Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
By Allison WatkinsonTLL ReporterHasbro Inc. and Kross Studio have revealed a limited-edition Transformers: Rise of the Beasts watch set as part of their new licensing partnership.“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Hasbro SVP, Tom Warner. “To celebrate … [Read more...] about Kross Studio and Hasbro Announce Transformers: Rise of the Beasts Timepiece Set
Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons
By Allison Watkinson TLL Reporter Build-A-Bear Workshop has released its first licensing collaboration with the Dungeons & Dragons entertainment franchise. The recently-released licensed products include a red dragon plush toy and a D&D fan t-shirt that is designed to fit all standard-size Build-A-Bear plush models. The D&D Red Dragon Plush by Build-A-Bear … [Read more...] about Build-A-Bear Releases Scaly Plush Toy in First Collab With Dungeons & Dragons
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
By Allison Watkinson TLL Reporter Ageless Innovation has partnered with Hasbro to create new gaming experiences for older adults and their families. Ageless Innovation is a toy manufacturing company that specializes in developing products intended to provide companionship and fun to the aging adult population. The company will be the first Hasbro licensee to focus … [Read more...] about Hasbro Bringing ‘Ageless’ Fun For Older Adults and Families
Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
By Gary Symons TLL Editor in Chief Hasbro’s hugely successful Wizards of the Coast faced a fan revolt this week over its new licensing rules. At one point, as Games Radar reported, so many fans cancelled their subscriptions to the online hub D&D Beyond that it apparently caused the site to crash. So, what touched off this fury among the Dungeons & Dragons … [Read more...] about Dungeons & Dragons Faces Fan Backlash Over Leaked Licensing Agreement
Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland
By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland