By Allison Watkinson TLL Reporter Align Technology and Disney have launched a collaborative partnership that brings the Invisalign brand to the Freakier Friday film. The partnership features a large-scale marketing campaign that is designed to appeal a broad range of audiences and demographics. Many of the activations focus on lead actress Julia Butters, who is a … [Read more...] about Align Technology and Disney Launch Freakier Friday Collaboration
Health and Beauty
Candy Crush Saga and KIKO Milano Release Makeup Collection
By Allison Watkinson TLL Reporter King and KIKO Milano have recently launched a collaborative beauty collection inspired by the Candy Crush Saga mobile game. "This partnership is a truthful expression of our brand values and our commitment to helping everyone express who they are to the fullest — boldly, creatively, and without limits," said KIKO Milano chief marketing … [Read more...] about Candy Crush Saga and KIKO Milano Release Makeup Collection
Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation