By Allison Watkinson TLL Reporter The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie. “At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s … [Read more...] about Heineken 0.0 Hits the Screen with F1 The Movie
Heineken licensing
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer