The Licensing Letter

Hello Kitty 50th anniversary

Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

By TLL Staff Sanrio and Van Leeuwen Ice Cream have partnered to introduce a Hello Kitty 50th anniversary flavor for National Ice Cream Day. The limited-edition Hello Kitty flavor, titled Yummy Berry White Chocolate Truffle, is a blend of white chocolate ice cream with chunks of truffle brownies and swirls of raspberry jam that are made to resemble Hello Kitty’s signature red … [Read more...] about Hello Kitty Treat Launches at Van Leeuwen for National Ice Cream Day

Igloo Releases a Cool Addition to Hello Kitty 50th Anniversary Product Line

By Allison Watkinson TLL Reporter Sanrio and Igloo have released a limited-edition cooler and drinkware collection for the 50th anniversary of the Hello Kitty character brand. The newly-launched Hello Kitty 50th Anniversary products join Igloo’s existing collection of Sanrio-themed Playmate coolers, softside cooler bags, drinkware and ice blocks. “We are delighted to … [Read more...] about Igloo Releases a Cool Addition to Hello Kitty 50th Anniversary Product Line

Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party

By Gary Symons TLL Editor in Chief The lifestyle brand Sanrio is putting on a year-long party to mark the 50th anniversary of Hello Kitty. The ridiculously cute Hello Kitty will turn 50 on Nov. 1, 2024, and Sanrio says the intervening year will be filled with ways to celebrate in both the digital and physical worlds, and will be highlighted with many surprises along the … [Read more...] about Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party