By Allison Watkinson
Sanrio and Igloo have released a limited-edition cooler and drinkware collection for the 50th anniversary of the Hello Kitty character brand.
The newly-launched Hello Kitty 50th Anniversary products join Igloo’s existing collection of Sanrio-themed Playmate coolers, softside cooler bags, drinkware and ice blocks.
“We are delighted to continue our partnership with Igloo as we celebrate Hello Kitty’s 50th anniversary, and bring our beloved character to life on a limited-edition cooler and drinkware,” said Sanrio SVP, Jill Koch. “Whether they’re heading on a road trip or out for a picnic, we know that our fans will love these supercute designs that they can take with them wherever they go.”
Igloo is a US-based manufacturing company that creates portable coolers, beverage dispensers, ice chests, food cooling accessories and more.
The new limited-edition Igloo x Hello Kitty collection includes a personal-sized Little Playmate cooler and a stainless steel can with temperature retention.
Both of the licensed products include a specially designed pastel-gradient artwork and exclusive Hello Kitty 50th anniversary marks.
“It’s such a meaningful milestone year for Hello Kitty, and we’re so honored we can help celebrate everyone’s favorite friend through our latest collaboration with Sanrio,” said Igloo VP, Adrienne Berkes. “This limited-edition Playmate cooler and drinkware capsule collection features colorfully fun artwork honoring Hello Kitty’s 50th anniversary; two very special styles that serve as cute memorabilia which fans can enjoy every day.”
Sanrio is a Japanese entertainment company that specializes in creating, developing and licensing multi-platform content, consumer products and experiential attractions based on its portfolio of lifestyle brands and character IP.
The Hello Kitty 50th Anniversary Cooler collection can be purchased on Igloo’s official website. Select styles are also available through the Sanrio e-commerce website.