FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Cuteness Overload: Barbie Partners with Hello Kitty

US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will… . . . read more

Business

M&A & Experiential

A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…

. . . read more

Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…


. . . read more

Hello Kitty Hits the Road

Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of…


. . . read more

EXPERIENTIAL

Licensed Properties Steer Touring Shows

Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example…

. . . read more


Pre-school

Peppa Pig Joins the $1 Billion Club

Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide…

. . . read more


(-000tll)