US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will… . . . read more
Business
M&A & Experiential
March 12, 2018
A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…
Experiential
Experiential Roundup
June 26, 2017
See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
Hello Kitty Hits the Road
August 3, 2015
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of…
EXPERIENTIAL
Licensed Properties Steer Touring Shows
July 20, 2015
Experiential licensing is not limited to theme parks. Touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. For example…
Pre-school
Peppa Pig Joins the $1 Billion Club
June 1, 2015
Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide…