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Hisense Sponsoring 2022 FIFA World Cup

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.” Hisense is joining the roster of ‘Commercial Affiliates’ for the upcoming tournament, and will be involved in a program that will range from on-site engagement opportunities and… . . . read more


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