Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
HiSense
Overview of the Wearable Technology Licensing Market
Much of the wearable computing technology that stole the spotlight at the 2015 International Consumer Electronics Show in Las Vegas last week, including Google Glass and Apple's highly anticipated Apple Watch, are licensed products forged as a result of the partnership between technology and fashion brands. The Prospects The wearables category actually emerged at the 2014 CES. … [Read more...] about Overview of the Wearable Technology Licensing Market