Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web
Hormel
Firefly: The Agency That Puts the Pop! in Pop Culture
By Gary Symons TLL Editor in Chief As the editor of The Licensing Letter, you can imagine I get my share of spam. But no one has 'spammed' me like Cynthia Modders, the owner, founder and self-described ‘Super Fly’ at Firefly Brand Management. A few days after I mentioned in conversation that our family has a tradition of making weird recipes from Hormel’s canned … [Read more...] about Firefly: The Agency That Puts the Pop! in Pop Culture