By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has partnered with Little Dot Studios to expand the digital presence of its children's brands on YouTube. As part of the agreement, Little Dot Studios' US-based team will provide content strategy and channel management services to optimize the existing YouTube channel for Mo Willems Workshop. “Having a … [Read more...] about HPC and Little Dot Studios Expand with Digital Content Partnership
HPC
Hidden Pigeon Secures Agreements Ahead of Licensing Expo
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
Hidden Pigeon Company Up to Bat with New York Yankees Apparel
By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has appointed Tori Cook as its new SVP of franchise management and Paula Allen as its new publishing consultant. Founded in early 2023 by children’s author Mo Willems, Stampede Ventures and RedBird Capital Partners, HPC is an entertainment media company that focuses on expanding Willems IP to reach new platforms and … [Read more...] about Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments
Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has named Kristofer Updike as its new senior vice president of creative development and production. HPC is a multi-platform entertainment company that was co-founded by children’s book author Mo Willems, Stampede Ventures and RedBird Capital Partners in 2023. The company was formed to extend Willems’ extensive … [Read more...] about Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development