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HPC

Hidden Pigeon Secures Agreements Ahead of Licensing Expo

May 16, 2025

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo

Hidden Pigeon Company Up to Bat with New York Yankees Apparel

August 5, 2024

By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel

Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments

May 16, 2024

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has appointed Tori Cook as its new SVP of franchise management and Paula Allen as its new publishing consultant. Founded in early 2023 by children’s author Mo Willems, Stampede Ventures and RedBird Capital Partners, HPC is an entertainment media company that focuses on expanding Willems IP to reach new  platforms and … [Read more...] about Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments

Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development

May 2, 2024

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has named Kristofer Updike as its new senior vice president of creative development and production. HPC is a multi-platform entertainment company that was co-founded by children’s book author Mo Willems, Stampede Ventures and RedBird Capital Partners in 2023. The company was formed to extend Willems’ extensive … [Read more...] about Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development

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