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WORLD OF LICENSING

Retail Sales of Licensed Wearables Up in Every Territory in 2015

Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…


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PUBLISHING

Billboard the Latest to Use Private Partners to Expand in China

Billboard expands into China with a number of branded media platforms in partnership with Vision Music, making it the latest in a stream of media companies to vault over the great wall…


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WORLD OF LICENSING

6 Trends in Global Entertainment/Character Licensing

After years of decline, entertainment/character has grown faster than any property type over the past two years—outdoing 2014’s 4.8% increase with even more impressive growth of 6.3%, according to TLL’s Annual Licensing Business Survey. Here’s a look at some of the notable trends affecting 2015 and beyond…


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Editorial

The Language of Licensing

The language of licensing is slowly shifting to reflect new practices and perceptions. To this end, TLL surveyed our readers to gauge the extent of these changes—and while the implications for the business are not necessarily immediate or obvious, they run deep and true…


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EXPERIENTIAL

With VR, Top Entertainment Properties Weave a Web Around Fans

Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including…


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VIDEO GAMES

Pokémon GOes Viral in its 20th Anniversary Celebrations

Free-to-play augmented-reality game Pokémon Go has caused quite a stir—with everyone from retailers to networks eager to get a piece of the pie of the most viral mobile app of all time. TLL estimates that Pokémon sold approximately…


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HEALTH & BEAUTY

Vegan Cosmetics: The Newest Wave in Fashion Brand Building

Quality is no longer enough. Today’s consumers also want their brands to have a moral and social conscience. Few sectors have been more responsive to this demand than fashion—and vegan makeup brands are leading the charge…


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ESPORTS

New Players Enter the eSports Area

Turner’s Cartoon Network EMEA is the latest company to enter the $463 million eSports arena. Partnering with Machinima, live tournament will be based on its upcoming mobile game app Adventure Time Card Wars Kingdom. The company joins…


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SPORTS

The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…


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SPORTS SHORTS

A Roundup of Recent Sports Licensing Deals

Topps maintains digital ties with NFL; Adidas breaks bank for Germany; Man U remains world’s top soccer brand…


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