Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…
SPORTS SHORTS
A Roundup of Recent Sports Licensing Deals
June 27, 2016
Topps maintains digital ties with NFL; Adidas breaks bank for Germany; Man U remains world’s top soccer brand…
Cannabis
Licensed Cannabis the Next Big Thing
June 17, 2016
This year’s Cannabis World Congress & Business Exposition New York welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015. While TLL estimates place retail sales of licensed legal cannabis at…
E-COMMERCE
How Do Millennials Use Their Mobile Devices to Shop?
June 10, 2016
We all know that millennials’ use of mobile technology is changing the face of retail—but just how are they doing it? See how they affect key long-term trends in licensing and retail…
RETAIL ROUNDUP
Earnings Scorecard: Winners & Losers of the First Quarter
May 30, 2016
Although the losers got most of the attention, many retailers exceeded expectations in terms of both sales and profitability…
SPORTS
Topps Hits a Hot Market Home Run
May 16, 2016
Record sales for on-demand card commemorating a cult hero’s unlikely homer is the “perfect storm” to cash in on a hot market…
RETAIL TRENDS
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
April 29, 2016
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
SPORTS LICENSING
Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales
April 22, 2016
Peyton Manning suffers one more defeat at the hands of his rival on his way to retirement. The NFLPA announced retail sales…
SOCIAL BRANDING
Giorgio Armani Becomes Latest High Profile Fashion Designer to Go Fur Free
March 28, 2016
Fashion licensors have been among the most scrupulous in aligning their brands with the right social causes (or at least making sure their brand isn’t associated with the wrong ones)…