FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

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The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…

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A Roundup of Recent Sports Licensing Deals

Topps maintains digital ties with NFL; Adidas breaks bank for Germany; Man U remains world’s top soccer brand…

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Licensed Cannabis the Next Big Thing

This year’s Cannabis World Congress & Business Exposition New York welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015. While TLL estimates place retail sales of licensed legal cannabis at…

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How Do Millennials Use Their Mobile Devices to Shop?

We all know that millennials’ use of mobile technology is changing the face of retail—but just how are they doing it? See how they affect key long-term trends in licensing and retail…

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Earnings Scorecard: Winners & Losers of the First Quarter

Although the losers got most of the attention, many retailers exceeded expectations in terms of both sales and profitability…

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Topps Hits a Hot Market Home Run

Record sales for on-demand card commemorating a cult hero’s unlikely homer is the “perfect storm” to cash in on a hot market…

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Which Brands Are Best At Engaging Their Customers?

Disney tops the list; Walmart and Dollar General bottom it…

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Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…

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Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales

Peyton Manning suffers one more defeat at the hands of his rival on his way to retirement. The NFLPA announced retail sales…

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Giorgio Armani Becomes Latest High Profile Fashion Designer to Go Fur Free

Fashion licensors have been among the most scrupulous in aligning their brands with the right social causes (or at least making sure their brand isn’t associated with the wrong ones)…

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