YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have a smaller footprint than their tens of millions of subscribers suggest, and have yet to move beyond the online … [Read more...] about As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
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