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Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods. “Kellogg is committed to creating better days and a place at the table for everyone through our trusted food brands,” said David Lee, senior director of Global Licensing with Kellogg’s Global Growth Team. “Licensing Kellogg’s brands into strategic food and beverage categories will better enable us to meet our vision and purpose as an organization.” Kellogg, a sprawling… . . . read more


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